![]() While advertisements cannot state a preference or limitation based on race or color, statements such as “master bedroom” and “desirable neighborhood” are not illegal. ![]() HUD provides Fair Housing advertising guidelines as to what is acceptable in Fair Housing advertising. It is also illegal to advertise for a “Christian roommate,” or to indicate any other type of religious preference. Believe it or not, it is still fairly common to see a “no children, no pets” ad. The law says you can’t use “words, phrases, photographs, illustrations, symbols or forms of any kind” which tend to give the impression that your property is available (or not available) only to certain types of people. The lesson here? Wipe the dust off of your policies and procedures and make sure they are up to date with current Fair Housing advertising regulations. (How many condominium documents still prohibit anyone under 16 years of age from living there, although that kind of “statement” has been illegal for many years?) Policies and ProceduresĬondominiums, apartment complexes and mobile home parks that have written rules and regulations have always been fertile breeding grounds for Fair Housing advertising violations. However, all of the pictures are of white, young, “yuppies ” none of the pictures shows children, or persons of differing races or nationalities.Īs you can see it does not take much for a statement to be taken out of context or representation to be misinterpreted. Here are two examples of illegal advertising that you may not have realized were violations of the Fair Housing Act.Ī maintenance man tells a passer-by that “only real Americans” lived in the apartment complex where he worked.Ī rental office is decorated with many large pictures of the residents participating in the community’s facilities and amenities such as exercising in the weight room, swimming, and playing volley ball and tennis. Expressing an illegal preference or limitation to one of your fellow agents, brokers, employees, prospective sellers, renters, or to any other person in connection with the sale or rental of your property is illegal. It also means that the things you say about your property in writing, over the phone or in person are covered. that indicates any preference, limitation, or discrimination based on a person’s race, color, religion, sex, handicap, familial status, or national origin.” That includes such things as applications, flyers, brochures, deeds, signs, banners, posters, billboards, and even pictures in your office. The law says you can’t “make, print, or publish. Take a moment and please subscribe to our YouTube Channel Fair Housing Advertising MediaĪdvertising under the Fair Housing Act doesn’t just mean ads in newspapers. Fair Housing advertising involves every member of your team. In case you’re asking yourself why you should read this particular article, the fact is that if you work in the housing industry, you need to know your responsibilities under the Fair Housing Act, because regardless of your position, you are probably “advertising” every day. HUD provides advertising guidelines for compliance which this article covers. Fair Housing issues and violations are more common than you may think. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.Fair Housing advertising guidelines are a must when developing your marketing and advertising content. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. ![]() Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. About Sotheby’s International Realty Affiliates LLCįounded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.
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